full house 2027.
We fill seats. Here’s the receipt.
£1.1m+ in additional sales delivered for clients across our 2026 case studies.
Not through gimmicks.
Not through blanket discounting.
By finding the commercial opportunities already sitting inside hospitality businesses and turning them into sales.
In 2027, we’re doing more of it.
Book your free helth check today!
Your business is probably sitting on more sales than you think
Empty tables cost money.
But so do missed enquiries. Rejected bookings. Poorly configured booking systems. Weak follow-up. Untapped corporate demand. Teams who take reservations rather than actively sell.
The opportunity is often already there. You just need to find it.
At Bums on Seats, we work with hospitality and leisure businesses to identify where revenue is being lost, build the right sales strategy and give teams the tools and support to turn opportunity into measurable growth.
Systems and data. Sales strategy. Bespoke training. White label sales.
One commercial team, focused on one thing.
Growing sales.
2026: The reciepts
£209k
Additional pre-booked value
Generated across 28 pubs following an eight-week booking system optimisation project.
4.5x Return on investment
Before counting the further 250+ sites subsequently updated.
£200k
Additional pre-booked revenue in six months
Following a commercial review that identified the biggest opportunities across a seven-site hospitality estate.
19% Like-for-like Christmas sales growth
Following a detailed sales and marketing audit and clear commercial action plan.
£616k
B2B and group sales generated
By one white label sales executive during a festive trading period.
8x Return from white label B2B sales support
Commercial resource that pays its way.
We don’t like vague claims about “driving growth”. We prefer numbers.
Commercial resource that pays its way.
And across our 2026 case studies alone:
£1.1m+ of additional measurable sales.
2027? Your turn.
Where is your business leaving money on the table?
You might already have the demand.
But is your business converting enough of it?
We regularly find commercial opportunities hiding in:
Booking system setup and availability
Rejected and abandoned enquiries
Group booking processes
Enquiry handling and response times
Call handling
Corporate and local business sales
CRM and customer data
Repeat and lapsed customer activity
Team sales capability
Upselling and pre-booked spend
Underperforming occasions, days or dayparts
In one hospitality group, we uncovered £2.3m of bookings rejected by staff in just 12 months.
In another, changes to booking settings helped increase confirmed covers by 62% in a week.
The money is often already in the business.
We help you find it.
Book your free Full House Health Check
The Full House Health Check is a free 45-minute commercial review for multi-site hospitality and leisure operators.
We’ll take a focused look at one of your sites, including:
Your booking data
Where are bookings being won, lost, rejected or left on the table?
Your enquiry journey
What happens between a customer showing intent and money reaching the till?
Your call handling and sales process
Are your teams simply processing bookings, or actively converting opportunities?
At the end of the session, we’ll give you three practical commercial opportunities:
Clear actions we believe could make a measurable difference to sales.
No generic recommendations. No 60-slide strategy deck. Just a focused commercial conversation about where your business could be making more money.
Places are limited.
Stop taking reservations. Start making sales.
For too many hospitality businesses, sales still happens by accident.
An enquiry arrives. Someone responds. A booking gets taken.
That isn’t a sales strategy.
The operators growing pre-booked revenue consistently are building commercial systems around the customer journey.
They know:
Where their most valuable opportunities come from
What their booking system is actually doing
Why enquiries convert or disappear
Which occasions deserve proactive sales activity
How teams should follow up
Where corporate and group demand can be created
How to turn one booking into repeat business
That’s the work we do.
Four ways we help you grow
FIND IT.
Commercial insight, systems and data
We analyse the customer journey, booking behaviour, enquiry data and existing sales performance to identify where the biggest opportunities sit.
PLAN IT.
Sales strategy
We turn the opportunity into clear commercial priorities, practical plans and measurable actions.
TRAIN IT.
Bespoke sales training
We build confident teams who understand how their everyday behaviour influences conversion, spend and repeat business.
SELL IT.
White label sales support
When you need additional sales resource, our experienced team can become an extension of yours and actively go after the opportunity.
BUILT BY HOSPITALITY PEOPLE, FOR HOSPITALITY BUSINESSES
Bums on Seats works across pubs, restaurants, hotels, competitive socialising, events, leisure and other hospitality businesses.
Our team understands operations because we’ve lived them.
We know that recommendations only matter if they can work in the real world, with real teams, real customers and real commercial pressures.
That’s why everything we do comes back to practical action and measurable sales growth.
WHAT OUR CLIENTS SAY
£209k
“The advice around zoning, group bookings and arrival controls has genuinely transformed how the system works for us, letting it do the heavy lifting and improving both guest flow and team experience.”
General Manager, major pub group
£200k
“Bums on Seats were commissioned to conduct a sales and marketing audit that encompassed looking at the opportunities we have within our current estate and where we can grow and scale... As a result of this, we have seen sales growth over the Christmas period by 19% LFL.”
Jonny Gregg-Joly, Head of Sales, Inda Pubs
Request your free health check NOW!
Limited places available - book your free health check today to avoid disappointment
2027 Sales Growth Workshop
Get your year started the right way. Book your Early Bird Spot for just £320 per delegate.
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