Christmas 2026 sales growth workshop

As festive enquiries and bookings gather pace now is the ideal time for teams to focus their activity, reach out proactively and start building momentum for a stronger Christmas.

With a strong focus on sales strategy, proactive planning and clear action pathways, the Christmas 2026 Sales Growth Workshop supports teams to move beyond simply being busy at Christmas and instead drive stronger bookings, higher spend, better customer experience and repeat business into the new year. 

 The day includes a 5-hour workshop with industry-leading hospitality sales coach Dee Sturgess, unlimited tea and coffee, lunch in the stunning Smiths of Smithfield Central London and the full Christmas Sales Growth Playbook to take away.

Wednesday 7th October 11am to 5pm

Smiths of Smithfield, Central London

£349 +VAT per delegate

Lunch included

 Christmas sales strategy and planning 

 Building a clear festive sales plan with priorities, timelines, targets and ownership. 

Understanding your Christmas customer 

Identifying key customer groups, booking behaviours, guest priorities and opportunities across corporate, social, family and local festive occasions. 

Proactive sales activity 

Planning outreach to past, present and potential Christmas customers, including local businesses, previous bookers, regular guests and community contacts. 

Converting enquiries and standing out from the competition 

Strengthening enquiry handling, follow-up, speed of response, confidence on the phone and the key messages that help customers choose your venue. 

Driving spend-per-head through experience and upselling 

Maximising festive packages, pre-orders, drinks upgrades and premium moments that enhance the customer experience while increasing spend. 

Local marketing and reasons to book 

Creating simple, sales-driving marketing actions that bring Christmas to life across the venue, local community and digital channels. 

Loyalty, feedback and bounce-back 

Turning festive guests into returning customers through follow-up, reviews, bounce-back offers and January/early-year sales opportunities. 

Practical venue action plan 

Each delegate leaves with a clear Christmas sales growth plan they can take back and implement in their own venue.